老乔,走好

论坛:江湖兵器作者:LA Breezes发表时间:2011-10-07 14:50



我不算他的粉丝, 至少在用 iphone 4 和 ipad 2 以前不算是。
 
其实我也算他 25 年的粉丝了, 因为, 我“堕落” 和“真正”写程序的生涯就是从 Apple II 开始的。
 
进大学的第二年, 系里的机房进了两台苹果二代, 接着从师兄那里弄到很多的游戏:packman, crossfile, 十项全能, 警察抓小偷等等, 于是每天的日子就是这么打发的了, 下午到晚上装模作样地上机, 然后半夜从窗户翻进去, 打游戏, 知道天亮。 当然,结果就是经常撬课了。 于是期末的考试自然是一塌糊涂了。 直到有些醒悟的后来, 也拿着本 BASIC on APPLE II 没事儿琢磨, 最后在机子上用 BASIC 写了一个打台球的游戏。 第一次运行的结果就是, 杆子戳到球上, 球满屏幕地碰撞着, 停不下来。 得, 忘了给球的运行轨迹写个衰减函数了。
 
 
后来, 跟大伙儿一样是 IBM-PC 时代, 8086,286,386,486, 奔腾一路到了美国来。 没想到在美国大学里基本上全是苹果 MAC 的天下。 连毕业时候的论文都是用实验室的 MAC写完的。 当然毕业前的时候, 自己买了台手提 486电脑, 原因是苹果的实在是太贵了。
 
1995 年的时候,乔布斯凭借着Toy Story 拿了奥斯卡。(后来凭着 电影 UP 他再次上了红地毯)
 
1997年, 乔布斯回到了苹果公司。 接着是他向比尔盖茨妥协,和微软合作, 借助微软 1 亿美金的注资和 MS office 对苹果电脑的支持, 换得了和 PC 良性竞争的黄金时代。 两年后半透明的iMac 开始了重新和 PC厂商们争夺个人电脑的时刻。
 
有一个电影值得推荐, “pirates of silicon valley” (硅谷海盗), 里面讲了很多乔布斯和比尔盖茨的恩怨。 两个人从70 年代就开始互相合作和竞争, 就像下面他们互相评价自己的那样, 乔布斯说:“盖茨找到了整个软件工业的方向”。 而盖茨是这样评价他的对手的: “他的品味和优雅基本所向披靡。。。。苹果始终在一往无前地建造那些他们自己会真心喜欢的产品。他总是能够准确指出产业趋势。整个行业都因为他的贡献而受益匪浅。”
 
有意思的是, 最开始 GUI (视窗系统) 和鼠标是乔布斯最开始在80年代推向市场的, 但是硬件的成本没有降下来, 于是 MAC 系统反而被 只有键盘的DOS击败了。 但是 95 年微软推出自己的视窗产品的时候, PC 才进入了当年乔布斯预见的时代。
 
早在 2000 年,盖茨就开始计划并推广平板电脑, 直到今天我还在用一个东芝平板电脑, 亦有7 年之久了。平板电脑一直无法流行, 也是成本和其他原因 (比方太重,续航能力等)。 但是10 年后,倒是乔布斯把盖茨的想法给发扬光大的, ipad 的出现, 才真正地开始了平板“电脑” 的时代。 10 个小时的续航能力,尺寸和重量足够小, 还有触摸屏的使用, 真正地让从没有接触过电脑的人, 也能够为之着迷。 结果就是我在家和老大老二抢 ipad 玩了。
 
这一刻,乔布斯和盖茨的位置, 无论在技术上, 还是公司的成功(市值,潜力。。。)彻底地换了一下。
 
Ipod, itune 的故事结局就是, 苹果后来居上, 把其他专门做 MP3 player 的厂商全部干掉了。特别是 itune, 可以说以另外一种方式挽救了整个音乐界。
 
Iphone 彻底地打败了一代天骄诺基亚, 我用 iphone 4 一年以来, 小小的一个手机里, 集成了电话,上网, 卫星定位, 游戏, 记事/邮件, 还有无数非常有趣和有用的免费软件。 优雅的外形和惊人的分辨率, 和并不昂贵的价格 (和手机计划捆绑后才$200), 可以说, 它是我用过这十年来最完美的电子产品。 (当然,自己团队贡献设计的 IC 也在里面,呵呵)。
 
8/9/2011, 苹果在那一刻超越 ExxonMobile, 成为世界上市值最大的公司。 (是微软和英特尔两个公司之和!)
 
那一刻, 可以说, 是老乔一生最辉煌的时刻。
 
那一刻, 可以说,老乔是历史上最杰出的 CEO。 没有之一。
 
两个星期后, 8/24/2011,老乔黯然辞职, 离开了他的办公室。 很多人, 包括我, 意识到, 他在世的日子也许不多了。
 
同事告诉我, 老乔的家就离我家不远, 在 Palo Alto old town 里, 于是, 一个周末,带着孩子从他们舅舅家回来的路上, 拐过去, 瞻仰的一番。 老乔的家不大, 是一栋在Palo Alto 并不起眼的维多利亚式的老房子。 甚至都算不上豪宅。老乔一家在Palo Alto如此低调, 不由得让我感叹不已。 回来后, 我想了很多, 也许是对他设计的产品的热爱, 让他无暇,或者是不屑于享受生活吧。 就像他自己说的的那样, 也许是每一天对他来说都是生命中的最后一天。
 
10/5/2011 昨天,下午刚开完一个会, 同事告诉我, 老乔死了。 我拿出了 iphone 证实了这个不幸的消息, 然后转发给了我的亲人。
 
老乔死了,他留下了一个富可敌国,啃了一口的苹果。
 
老乔死了,他留下了的无数已经实现了和还没有实现的创意。
 
老乔死了,他留下了一个又一个的传奇。
 
老乔死了,他留下了给好莱坞拍部励志的电影剧本。
 
对于我, 他留下的是他给那些台下学子说过的肺腑之言。 只有你对自己的工作有 passion,热爱你做的一切, 你才能够超越自己。
 
RIP, 老乔,走好!
 
--------------------------------------------------------------------------------------------------------------------

苹果计算机公司与Pixar动画制作室执行长Steve Jobs在2005年六月12日对全体史丹佛大学毕业生的演讲内容:
 
http://www.youtube.com/watch?v=UF8uR6Z6KLc&feature=share
 
 
今天,有荣幸来到各位从世界上最好的学校之一毕业的毕业典礼上。我从来没从大学毕业。说实话,这是我离大学毕业最近的一刻。今天,我只说三个故事,不谈大道理,三个故事就好。
 
第一个故事,是关于人生中的点点滴滴怎么串连在一起。
 
我在里德学院(Reed college)待了六个月就办休学了。到我退学前,一共休学了十八个月。那么,我为什么休学?
 
这得从我出生前讲起。我的亲生母亲当时是个研究生,年轻未婚妈妈,她决定让别人收养我。她强烈觉得应该让有大学毕业的人收养我,所以我出生时,她就准备让我被一对律师夫妇收养。但是这对夫妻到了最后一刻反悔了,他们想收养女孩。所以在等待收养名单上的一对夫妻,我的养父母,在一天半夜里接到一通电话,问他们「有一名意外出生的男孩,你们要认养他吗?」而他们的回答是「当然要」。后来,我的生母发现,我现在的妈妈从来没有大学毕业,我现在的爸爸则连高中毕业也没有。她拒绝在认养文件上做最后签字。直到几个月后,我的养父母同意将来一定会让我上大学,她才软化态度。
 
十七年后,我上大学了。但是当时我无知选了一所学费几乎跟史丹佛一样贵的大学,我那工人阶级的父母所有积蓄都花在我的学费上。六个月后,我看不出念这个书的价值何在。那时候,我不知道这辈子要干什么,也不知道念大学能对我有什么帮助,而且我为了念这个书,花光了我父母这辈子的所有积蓄,所以我决定休学,相信船到桥头自然直。当时这个决定看来相当可怕,可是现在看来,那是我这辈子做过最好的决定之一。当我休学之后,我再也不用上我没兴趣的必修课,把时间拿去听那些我有兴趣的课。
 
这一点也不浪漫。我没有宿舍,所以我睡在友人家里的地板上,靠着回收可乐空罐的五先令退费买吃的,每个星期天晚上得走七里的路绕过大半个镇去印度教的 Hare Krishna神庙吃顿好料。我喜欢Hare Krishna神庙的好料。追寻我的好奇与直觉,我所驻足的大部分事物,后来看来都成了无价之宝。举例来说:
 
当时里德学院有着大概是全国最好的书法指导。在整个校园内的每一张海报上,每个抽屉的标签上,都是美丽的手写字。因为我休学了,可以不照正常选课程序来,所以我跑去学书法。我学了serif与san serif字体,学到在不同字母组合间变更字间距,学到活版印刷伟大的地方。书法的美好、历史感与艺术感是科学所无法捕捉的,我觉得那很迷人。
 
我没预期过学的这些东西能在我生活中起些什么实际作用,不过十年后,当我在设计第一台麦金塔时,我想起了当时所学的东西,所以把这些东西都设计进了麦金塔里,这是第一台能印刷出漂亮东西的计算机。如果我没沉溺于那样一门课里,麦金塔可能就不会有多重字体跟变间距字体了。又因为Windows抄袭了麦金塔的使用方式,如果当年我没这样做,大概世界上所有的个人计算机都不会有这些东西,印不出现在我们看到的漂亮的字来了。当然,当我还在大学里时,不可能把这些点点滴滴预先串在一起,但是这在十年后回顾,就显得非常清楚。
 
我再说一次,你不能预先把点点滴滴串在一起;唯有未来回顾时,你才会明白那些点点滴滴是如何串在一起的。所以你得相信,你现在所体会的东西,将来多少会连接在一块。你得信任某个东西,直觉也好,命运也好,生命也好,或者业力。这种作法从来没让我失望,也让我的人生整个不同起来。
 
我的第二个故事,有关爱与失去。
 
我好运-年轻时就发现自己爱做什么事。我二十岁时,跟Steve Wozniak在我爸妈的车库里开始了苹果计算机的事业。我们拼命工作,苹果计算机在十年间从一间车库里的两个小伙子扩展成了一家员工超过四千人、市价二十亿美金的公司,在那之前一年推出了我们最棒的作品-麦金塔,而我才刚迈入人生的第三十个年头,然后被炒鱿鱼。要怎么让自己创办的公司炒自己鱿鱼?好吧,当苹果计算机成长后,我请了一个我以为他在经营公司上很有才干的家伙来,他在头几年也确实干得不错。可是我们对未来的愿景不同,最后只好分道扬镳,董事会站在他那边,炒了我鱿鱼,公开把我请了出去。曾经是我整个成年生活重心的东西不见了,令我不知所措。
 
有几个月,我实在不知道要干什么好。我觉得我令企业界的前辈们失望-我把他们交给我的接力棒弄丢了。我见了创办HP的David Packard跟创办Intel的Bob Noyce,跟他们说我很抱歉把事情搞砸得很厉害了。我成了公众的非常负面示范,我甚至想要离开硅谷。但是渐渐的,我发现,我还是喜爱着我做过的事情,在苹果的日子经历的事件没有丝毫改变我爱做的事。我被否定了,可是我还是爱做那些事情,所以我决定从头来过。
 
当时我没发现,但是现在看来,被苹果计算机开除,是我所经历过最好的事情。成功的沉重被从头来过的轻松所取代,每件事情都不那么确定,让我自由进入这辈子最有创意的年代。
 
接下来五年,我开了一家叫做NeXT的公司,又开一家叫做Pixar的公司,也跟后来的老婆谈起了恋爱。Pixar接着制作了世界上第一部全计算机动画电影,玩具总动员,现在是世界上最成功的动画制作公司。然后,苹果计算机买下了NeXT,我回到了苹果,我们在NeXT发展的技术成了苹果计算机后来复兴的核心。我也有了个美妙的家庭。
 
我很确定,如果当年苹果计算机没开除我,就不会发生这些事情。这帖药很苦口,可是我想苹果计算机这个病人需要这帖药。有时候,人生会用砖头打你的头。不要丧失信心。我确信,我爱我所做的事情,这就是这些年来让我继续走下去的唯一理由。你得找出你爱的,工作上是如此,对情人也是如此。你的工作将填满你的一大块人生,唯一获得真正满足的方法就是做你相信是伟大的工作,而唯一做伟大工作的方法是爱你所做的事。如果你还没找到这些事,继续找,别停顿。尽你全心全力,你知道你一定会找到。而且,如同任何伟大的关系,事情只会随着时间愈来愈好。所以,在你找到之前,继续找,别停顿。
 
我的第三个故事,关于死亡。
 
当我十七岁时,我读到一则格言,好像是「把每一天都当成生命中的最后一天,你就会轻松自在。」这对我影响深远,在过去33年里,我每天早上都会照镜子,自问:「如果今天是此生最后一日,我今天要干些什么?」每当我连续太多天都得到一个「没事做」的答案时,我就知道我必须有所变革了。
 
提醒自己快死了,是我在人生中下重大决定时,所用过最重要的工具。因为几乎每件事-所有外界期望、所有名誉、所有对困窘或失败的恐惧-在面对死亡时,都消失了,只有最重要的东西才会留下。提醒自己快死了,是我所知避免掉入自己有东西要失去了的陷阱里最好的方法。人生不带来,死不带去,没什么道理不顺心而为。
 
一年前,我被诊断出癌症。我在早上七点半作断层扫描,在胰脏清楚出现一个肿瘤,我连胰脏是什么都不知道。医生告诉我,那几乎可以确定是一种不治之症,我大概活不到三到六个月了。医生建议我回家,好好跟亲人们聚一聚,这是医生对临终病人的标准建议。那代表你得试着在几个月内把你将来十年想跟小孩讲的话讲完。那代表你得把每件事情搞定,家人才会尽量轻松。那代表你得跟人说再见了。
 
我整天想着那个诊断结果,那天晚上做了一次切片,从喉咙伸入一个内视镜,从胃进肠子,插了根针进胰脏,取了一些肿瘤细胞出来。我打了镇静剂,不醒人事,但是我老婆在场。她后来跟我说,当医生们用显微镜看过那些细胞后,他们都哭了,因为那是非常少见的一种胰脏癌,可以用手术治好。所以我接受了手术,康复了。
 
这是我最接近死亡的时候,我希望那会继续是未来几十年内最接近的一次。经历此事后,我可以比之前死亡只是抽象概念时要更肯定告诉你们下面这些:
 
没有人想死。即使那些想上天堂的人,也想活着上天堂。但是死亡是我们共有的目的地,没有人逃得过。这是注定的,因为死亡简直就是生命中最棒的发明,是生命变化的媒介,送走老人们,给新生代留下空间。现在你们是新生代,但是不久的将来,你们也会逐渐变老,被送出人生的舞台。抱歉讲得这么戏剧化,但是这是真的。
 
你们的时间有限,所以不要浪费时间活在别人的生活里。不要被信条所惑-盲从信条就是活在别人思考结果里。不要让别人的意见淹没了你内在的心声。最重要的,拥有跟随内心与直觉的勇气,你的内心与直觉多少已经知道你真正想要成为什么样的人。任何其它事物都是次要的。
 
在我年轻时,有本神奇的杂志叫做Whole Earth Catalog,当年我们很迷这本杂志。那是一位住在离这不远的Menlo Park的Stewart Brand发行的,他把杂志办得很有诗意。那是1960年代末期,个人计算机跟桌上出版还没发明,所有内容都是打字机、剪刀跟拍立得相机做出来的。杂志内容有点像印在纸上的Google,在Google出现之前35年就有了:理想化,充满新奇工具与神奇的注记。
 
Stewart跟他的出版团队出了好几期Whole Earth Catalog,然后出了停刊号。当时是1970年代中期,我正是你们现在这个年龄的时候。在停刊号的封底,有张早晨乡间小路的照片,那种你去爬山时会经过的乡间小路。在照片下有行小字:
 
求知若饥,虚心若愚。
 
那是他们亲笔写下的告别讯息,我总是以此自许。当你们毕业,展开新生活,我也以此期许你们。
 
求知若饥,虚心若愚。
 
非常谢谢大家。
 
乔布斯斯坦福大学演讲英文原文:
 
Stanford Report, June 14, 2005
 
‘You’ve got to find what you love,’ Jobs says
 
This is the text of the Commencement address by Steve Jobs, CEO of Apple Computer and of Pixar Animation Studios, delivered on June 12, 2005.
 
I am honored to be with you today at your commencement from one of the finest universities in the world. I never graduated from college. Truth be told, this is the closest I’ve ever gotten to a college graduation. Today I want to tell you three stories from my life. That’s it. No big deal. Just three stories.
 
The first story is about connecting the dots.
 
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
 
It started before I was born. My biological mother was a young, unwed college graduate student, and she decided to put me up for adoption. She felt very strongly that I should be adopted by college graduates, so everything was all set for me to be adopted at birth by a lawyer and his wife. Except that when I popped out they decided at the last minute that they really wanted a girl. So my parents, who were on a waiting list, got a call in the middle of the night asking: “We have an unexpected baby boy; do you want him?” They said: “Of course.” My biological mother later found out that my mother had never graduated from college and that my father had never graduated from high school. She refused to sign the final adoption papers. She only relented a few months later when my parents promised that I would someday go to college.
 
And 17 years later I did go to college. But I naively chose a college that was almost as expensive as Stanford, and all of my working-class parents’ savings were being spent on my college tuition. After six months, I couldn’t see the value in it. I had no idea what I wanted to do with my life and no idea how college was going to help me figure it out. And here I was spending all of the money my parents had saved their entire life. So I decided to drop out and trust that it would all work out OK. It was pretty scary at the time, but looking back it was one of the best decisions I ever made. The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.
 
It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5?? deposits to buy food with, and I would walk the 7 miles across town every Sunday night to get one good meal a week at the Hare Krishna temple. I loved it. And much of what I stumbled into by following my curiosity and intuition turned out to be priceless later on. Let me give you one example:
 
Reed College at that time offered perhaps the best calligraphy instruction in the country. Throughout the campus every poster, every label on every drawer, was beautifully hand calligraphed. Because I had dropped out and didn’t have to take the normal classes, I decided to take a calligraphy class to learn how to do this. I learned about serif and san serif typefaces, about varying the amount of space between different letter combinations, about what makes great typography great. It was beautiful, historical, artistically subtle in a way that science can’t capture, and I found it fascinating.
 
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
 
Again, you can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.
 
My second story is about love and loss.
 
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4000 employees. We had just released our finest creation - the Macintosh - a year earlier, and I had just turned 30. And then I got fired. How can you get fired from a company you started? Well, as Apple grew we hired someone who I thought was very talented to run the company with me, and for the first year or so things went well. But then our visions of the future began to diverge and eventually we had a falling out. When we did, our Board of Directors sided with him. So at 30 I was out. And very publicly out. What had been the focus of my entire adult life was gone, and it was devastating.
 
I really didn’t know what to do for a few months. I felt that I had let the previous generation of entrepreneurs down - that I had dropped the baton as it was being passed to me. I met with David Packard and Bob Noyce and tried to apologize for screwing up so badly. I was a very public failure, and I even thought about running away from the valley. But something slowly began to dawn on me - I still loved what I did. The turn of events at Apple had not changed that one bit. I had been rejected, but I was still in love. And so I decided to start over.
 
I didn’t see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
 
During the next five years, I started a company named NeXT, another company named Pixar, and fell in love with an amazing woman who would become my wife. Pixar went on to create the worlds first computer animated feature film, Toy Story, and is now the most successful animation studio in the world. In a remarkable turn of events, Apple bought NeXT, I retuned to Apple, and the technology we developed at NeXT is at the heart of Apple’s current renaissance. And Laurene and I have a wonderful family together.
 
I’m pretty sure none of this would have happened if I hadn’t been fired from Apple. It was awful tasting medicine, but I guess the patient needed it. Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.
 
My third story is about death.
 
When I was 17, I read a quote that went something like: “If you live each day as if it was your last, someday you’ll most certainly be right.” It made an impression on me, and since then, for the past 33 years, I have looked in the mirror every morning and asked myself: “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer has been “No” for too many days in a row, I know I need to change something.
 
Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything - all external expectations, all pride, all fear of embarrassment or failure - these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
 
About a year ago I was diagnosed with cancer. I had a scan at 7:30 in the morning, and it clearly showed a tumor on my pancreas. I didn’t even know what a pancreas was. The doctors told me this was almost certainly a type of cancer that is incurable, and that I should expect to live no longer than three to six months. My doctor advised me to go home and get my affairs in order, which is doctor’s code for prepare to die. It means to try to tell your kids everything you thought you’d have the next 10 years to tell them in just a few months. It means to make sure everything is buttoned up so that it will be as easy as possible for your family. It means to say your goodbyes.
 
I lived with that diagnosis all day. Later that evening I had a biopsy, where they stuck an endoscope down my throat, through my stomach and into my intestines, put a needle into my pancreas and got a few cells from the tumor. I was sedated, but my wife, who was there, told me that when they viewed the cells under a microscope the doctors started crying because it turned out to be a very rare form of pancreatic cancer that is curable with surgery. I had the surgery and I’m fine now.
 
This was the closest I’ve been to facing death, and I hope its the closest I get for a few more decades. Having lived through it, I can now say this to you with a bit more certainty than when death was a useful but purely intellectual concept:
 
No one wants to die. Even people who want to go to heaven don’t want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It is Life’s change agent. It clears out the old to make way for the new. Right now the new is you, but someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it is quite true.
 
Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma - which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
 
When I was young, there was an amazing publication called The Whole Earth Catalog, which was one of the bibles of my generation. It was created by a fellow named Stewart Brand not far from here in Menlo Park, and he brought it to life with his poetic touch. This was in the late 1960’s, before personal computers and desktop publishing, so it was all made with typewriters, scissors, and polaroid cameras. It was sort of like Google in paperback form, 35 years before Google came along: it was idealistic, and overflowing with neat tools and great notions.
 
Stewart and his team put out several issues of The Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid-1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words: “Stay Hungry. Stay Foolish.” It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.
 
Stay Hungry. Stay Foolish.
 
Thank you all very much.
 
 
2007 Steve Jobs 和 Bill Gates 的同台访问
 
http://www.flypig.org/002148.html
 
,就是 Steve Jobs 和 Bill Gates 的同台访问。(就是本文最上方的视频,你也可以在这个链接看到其他访问。)
 
Jobs和Gates共同出现的场合可谓凤毛麟角,如果你看过《硅谷海盗》,大概能明白各中缘由。Cnet前几天做了一个专题图片页面,搜罗了所有他们共同出现过的场景。其中既有《硅谷海盗》的剧照,也有两年前在《华尔街日报》D晚宴上的合影。
 
在刚刚结束的D5峰会上,Gates 和 Jobs 自然不像电影里那样针尖对麦芒,不过还是互有交锋。其中有些东西颇值得回味。
 
主持人、《华尔街日报》专栏作家 Walt Mossberg 先让两人评价对方在行业内的成就。
Jobs说:“比尔创建了第一个软件公司,那实在是huge。(个人觉得Jobs不分场合总是要说的‘huge’一词,基本上就是‘很吊’的意思。)而且我觉得,他是在这个行业里还根本没人知道‘软件公司’是个什么概念的时候,创建了第一个软件公司。比尔当时全心全意扑在了软件事业上。”
 
Gates接的茬实在很huge:“首先声明,那个‘冒牌史蒂夫·乔布斯’绝对不是我。(全场暴笑。)史蒂夫这些年的所作所为基本都很惊为天人。他的品味和优雅基本所向披靡。他每次都能准确指出下一支潜力股身在何方的本事基本上让我很崩溃。苹果始终在一往无前地建造那些他们自己会真心喜欢的产品。他总是能够准确指出产业趋势。整个行业都因为他的贡献而受益匪浅。”
 
……中间提及了 MacOS 的最初版本只有20KB大小,以及其他耳熟能详的历史细节……然后他们就那支著名的“PC和MAC”广告互相交换了意见。
 
Jobs说:这些广告的中心思想其实不是冷嘲热讽,而是让两群用户进一步实现睦邻友好,共建和谐社会。那个PC男其实很了不起……没了他哪行嘛。(额滴神啊!)
 
Gates估计懵了:上帝眷顾那些用PC的人们。(阿门……真素个好淫)
 
再被问起软件和硬件结合的问题,这也是苹果和微软之间最大的差异,Jobs说:Alan Kay曰,“爱软件,就去自个儿造硬件。”在 Windows 和 PC 的组合之外,我还没看见哪种硬件和软件分开制造的组合能够良好地共同运作的。
 
关于现在软件和各种应用都纷纷迁移上网的话题(在Facebook宣布转型成为开放的在线平台之后,相信IT行业没有什么趋势型话题比这个更热的了)……Gates和Jobs分别给出了回答,但是前者的答案真的很拗口。
 
还是Jobs的回答比较有条理:给你举个例子。我们为 iPhone 编写的 Google Maps 程序远比网上的 Google Maps 要好得多。为什么呢?因为你是在本地运行着客户端程序。你可以用富客户端做出比浏览器玩出更多的花样。与此同时,富客户端正在不断改进,而研发成本正在不断降低。将这些服务和一个强大的客户端嫁接注定是桩子孙满堂的美满婚姻啊!
 
主持人又问,那关于你们倆之间关系的最大误解是什么呢?
 
Jobs说:我们倆结婚这么多年了,你们谁都还不知道吧。
 
主持人:赶紧去加拿大啊!
 
Gates默默地崩溃了很久:呃……呃……我觉得我们倆之间都没啥好抱怨的,从大方向来看。很多计划,比如说Mac那个计划,是很不可思议的,很有趣的。关于Mac那件事情呢,其实我们也没有电影里看起来那么年轻。有不少已经离开这个行业的人真的很值得怀念。我很高兴还有 Steve 这样的家伙坐在这里。

Jobs说:当比尔和我刚刚开始一起并肩战斗的时候,我们还是最年轻的成员,但现在,我们已经是最老的一代人了。我觉得人生中的很多事情就像 Bob Dylan 和 Beatles 的歌那样唱的。比如 Beatles 有一句歌词:“你我的回忆比远方的道路还要绵长。”我觉得用在这里再真实不过了。(全场鼓掌)
 
标签: 添加标签

0 / 0

发表回复
 
  • 标题
  • 作者
  • 时间
  • 长度
  • 点击
  • 评价
  •   好文
  • 文思不动 
  • 2011-10-08 00:56
  • 50
  • 559
  • 0/0
  •   BSO
  • 靠边 
  • 2011-10-08 04:59
  • 68
  • 606
  • 0/0

京ICP备14028770号-1